Estonian fashion designer Lilli Jahilo launched her latest collection in Dubai third year in a row

Estonian fashion brand and designer behind her namesake label Lilli Jahilo showcased her latest collection at Dubai's most prominent fashion week Fashion Forward.

This was the third time the awarded fashion designer presented her collection in Dubai. Known for her elegant and timeless feminine aesthetic with dresses full of soul, Lilli Jahilo has built a dedicated fanbase in the United Arab Emirates and beyond.

The collection was exhibited in collaboration with the Emirati jewellery brand Gafla. The jewellery and fashion event entitled "JEWELLERY MEETS FASHION: GAFLA X LILLI JAHILO" attracted a numerous crowd of design professionals and fashion lovers over a four day open showroom and a day VIP and press presentations.

"Presenting collections in Dubai is one of the highlights of the year. Dubai is home to a fashion-forward crowd that appreciates high-flying ideas making it the perfect platform for original design collections. It was a great honour to collaborate with the renowed local jewellwery brand Gafla at their brand new showroom in the Dubai Design District. Their incredibly professional and creative team opened up a whole new world into arab culture for me. A thoroughly inspiring experience. I can't wait to be back," says designer Lilli Jahilo of her brand's latest endeavour.

The label's brand ambassador in the UAE Reet Kivi adds: "No doubt that the UAE with its 10mil citizens and 95 gigantic shopping malls with brands ranging from highstreet to couture is a multicultural fashion capital. This makes it a very tempting and promising scene, but also highly challenging for any new brand entering the market. Having a great product, knowing your customer, selecting the right strategy and having carefully curated marketing activties are all necessary for achieving success. I'm happy to say that I'm very proud of the high quality of Estonian fashion design. It's been a great pleasure working with the Lilli Jahilo brand and seeing direct results of our actions. Being dedicated and active in the market, as well as working hard are key factors. All of these aspects have made it possible for Lilli Jahilo to take Estonian design to new heights in the Gulf region."

Lilli Jahilo's latest "The Art Collection II" continues the theme of custom fabric prints which the designer first created as a collaboration project for the new Volvo V40. The motifs were painted by hand with watercolour in an almost meditative mode. After digitalisation, it resulted in patterns that evoke feelings of happiness, optimism and creativity. The collection is filled with elegant yet fun pieces the designer herself wants to wear.

About Lilli Jahilo

Lilli Jahilo is an award-winning Estonian designer. Trained at the famous Chanel Atelier Lesage in Paris, her signature style is uniquely feminine, blending Scandinavian minimalism with expressive colors and the technique of haute couture. Maison Lilli Jahilo was founded in 2010 and it caters to clients around the world with main markets in Scandinavia, the Benelux countries, USA and the UAE.

Lilli Jahilo focuses on dresses that are designed to empower the modern woman, with all garments produced responsibly. The brand maintains the highest levels of craftsmanship at all levels — including design, fabric selection and the best tailors employed in-house.

Lilli Jahilo has won a number of awards over her career, including the Designer of the Year Award 'The Golden Needle' 2016 and "Young Entrepreneur of the Year Award" 2011 by Swedish Business Awards.

www.lillijahilo.com
Instagram
Facebook