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07.05.2019
Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn

Best Marketing Strategies for the USA

This presentation on 7th of May 9.30 AM-1 PM will provide an overview of the US market and examine how best to develop a strategy to start or grow sales in the US. Attendees will learn specific elements of marketing and strategy development including “story” and “pitch” development and best follow-up techniques.  Specific case studies will be discussed highlighting companies who have successfully developed the US market and how they overcame the challenges encountered.

After the workshop, brief one-on-one meetings can be organized with interested companies to further discuss their objectives for the US market.

Presentation Topics:

  • Developing your marketing "Story" and "Pitch" for the US market
  • Determining client/partner targets and best marketing channels
  • “Follow-Up" and deal closure tactics
  • Market research focus
  • Understanding business norms  -  communication, negotiation and follow up

Workshop language: English

"Over 20 years ago we decided to focus on the US market. It was both the right vision and decision.”
- Dr Indrek Laul, President and owner,  Estonia Piano Factory and AmCham Estonia President

"For many Estonian companies and entrepreneurs, selling and doing business in the USA may sound impossible, for others it may seem like a distant dream…  However, as many Estonian success stories have proven already,  expanding your business to the USA could actually be more realistic than you thought. In the last 20 years, governments on both sides of the Atlantic have worked towards removing some of these trade barriers, especially for small businesses. Believe it or not, the US is an open and welcoming economy and there are very little obstacles placed in front of you.
What are the Opportunities?
The US economy is market-oriented: private individuals and business firms make most of the decisions, and the federal and state governments buy needed goods and services predominantly in the private marketplace. US business firms enjoy greater flexibility than their counterparts in Western Europe and Japan in decisions to expand capital plant, to lay off surplus workers, and to develop new products. US firms are at or near the forefront in technological advances, especially in computers and in medical, aerospace, and military equipment. Moreover, the US economy is integrated and largely self-contained, with every major industry represented.
The United States consists of many different consumer markets, each with distinct tastes, purchasing behaviors, distribution systems, regulations and climates. Business and consumer practices not only vary from state to state, but city-to-city and town-to-town. 307 million people live in the entire country, which is the third most populous in the world.
What about Challenges?
You should be cautious of the intensely competitive and complex market place. You will need to arm yourself with as much information as possible about the regulatory environment, integrated delivery systems and distribution infrastructure, before attempting to gain access to the US market, as mistakes will be costly."
- Daria Sivovol, CEO, American Chamber of Commerce in Estonia

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