Japan Cross Cultural Workshop

EU-Japan Centre for Industrial Cooperation together with Estonian Chamber of Commerce and Industry invites companies interested in Japanese market to the interactive workshop, where
Japanese expert Anna Kalmi talks about Japanese business culture.

The workshop will provide information and advices on the following topics:

• How to communicate with Japanese business people
• Preparation of the first visit in Japan
• Meeting preparation - documentation, business cards, business gifts
• Dress code for Japanese business meetings (basic rules in different industries)
• Basic information on the Japanese language
• Making introductions in Japan
• Meeting etiquette and communication - what happens in the meeting rooms in Japan
• Business dining in Japan- basic rules and advices
• Company introduction; required contents in Japan, quality requirements for marketing material in Japan
• Seniority system and typical organization chart in Japanese corporations
• Decision making process in Japan
• Email communication with Japanese companies
• Negotiation process in Japan - recommendations on how to proceed afterwards in business negotiations with Japanese partner candidates
• Contract related practices with Japanese companies; cultural points in contract culture
• Marketing and sales arrangement in Japan - logistics and distribution channels related differences between Japan and Europe/US
• B to B marketing and B to C marketing in Japan - how companies make impacts to their customers in Japan, preferred methods
• Service requirement and claim handling in Japan
• Documentation related requirements

Workshop is conducted by Japanese expert Anna Kalmi.

Working language is English.

Workshop is organized through Enterprise Europe Network, which is the world’s largest support network for small and medium-sized enterprises (SMEs) with international ambitions. Find more information about the network: http://enterprise-europe.ee/en/