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09.11.2017
Toom-Kooli 17, Tallinn

Target market Austria and Switzerland

9.00-9.30 Registration and morning coffee

9.30-11.00 Export risks in Switzerland and Austria  - what are the solutions to reduce the risks? Mariko Rukholm, KREDEX Credit Insurance (duration 1 academic hour)

Presentation topics:

  • Payment behavior of Austrian and Swiss companies
  • Why is it important to think about the risks?
  • Lessons learned from other experiences

10.15-11.45  Overview of Swiss market - what are the main differences from Austrian market? Paul Zogg, Zoggknow GmbH, Swiss market expert (duration 2 academic hours)

11.45-12.30 Lunch

12.30-13.15 Overview of Austrian market, in collaboration with Embassy of Austria in Estonia and AdvantageAustria (duration 1 academic hour) Mrs. Valentini-Wanka, AdvantageAustria, director of Baltic region

13.15-14.45 Panel discussion: Austria - far enough or close enough? (Duration 2 academic hours)

Participants of panel discussion:
Mrs. Valentini-Wanka, AdvantageAustria, director of Baltic region

Mae Hansen, startup management leader, Match-Maker Ventures GmbH

Riia Sillave, Heinzel Group

Paul Zogg, Zoggknow GmbH

Representatives of different companies who have work experience in Austria and therefore have wide knowledge of the market will share their story.

Panel discussion concentrates on following questions:

  • What are the main differences in Austrian market compared to neighbouring markets?
  • What are the main challenges in Austrian market?
  • What are the main differences in customer relationship in Austria?

Duration of the module: 6 academic hours

After the module the participant will acquire:

  • What are the export risks in Switzerland and Austria
  • How to start and develop export in Swiss market and what are the differences from Austrian market
  • How to start and develop export in Austrian market
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