Target market Germany
9.00-9.30 Registration and morning coffee
9.30-10.15 Tools to help internationalization- Enterprise Europe Network, Kadri Rist, Estonian Chamber of Commerce and Industry (duration 1 academic hour)
Presentation topics:
- How to use Enterprise Europe Network as a tool for internationalization?
- What kind of opportunities does the network offer;
- Practical examples how Estonian companies have benefited from the tool and find export partners while using the tool.
10.15-10.35 Practical task on using the tool (duration 0,5 academic hour)
10.35-11.45 Experience of Estonian company: export risk management, Mailis Lintolm, Windoor (duration 1,5 academic hours)
Presentation topics:
- Windoor’s experience in applying risk management in export
- What happens if risks come true and what to do next?
11.45-12.30 Lunch
12.30-13.15 Target market Germany, Marc Lenhfeld, German Trade and Invest counsellor (duration 1 academic hour)
Presentation topics:
- What is the situation and peculiarities of German market?
- What are the aspects of business culture to be taken into account when doing business with German partners?
- How hard is starting a business in Germany?
13.15-14.45 Panel discussion in collaboration with German-Baltic Chamber of Commerce: how to enter German market (duration 2 academic hours)
Representatives from different companies will share their experiences, both that have short and long term exporting experience. Panel discussion is moderated by Anneli Piiart from German-Baltic Chamber of Commerce
Participants of panel discussion:
Marit Roos, Tapvei Lmtd export manager
Marc Lenhfeld, German Trade and Invest
Duration of the module: 6 academic hours
After the module the participant will acquire:
- How to use the Enterprise Europe Network as a tool for internationalization
- How to apply risk management in export
- What happens if risks come true and what to do next
- What is the situation and peculiarities of German market