D’DIFFERENCE skincare line – making its way to Canada

D’DIFFERENCE is an Estonian skincare line whose online store delivers products throughout the EU. Within the last 18 months they have found a distributor for Germany and developed an online sales channel for Canada. Just a few weeks ago D’DIFFERENCE was part of a project called Northern Spirit that gathered Estonian fashion, design and beauty brands and presented a fashion showcase in one of the most respectable museums of Canada - the Royal Ontario Museum in Toronto.

What is D’DIFFERENCE?

More than a decade ago, a group of biochemists and scientists led by Ruth Oltjer, M.D., an Estonian doctor of internal medicine, began to search for skincare and personal care products that respect skin’s natural defence system and are based on natural ingredients. At first, creams and lotions for hospital use were developed and after good results were achieved on damaged skin (extreme dryness, bedsores, scaling) a full line of sophisticated, quickly absorbing and easy-to-use products for all skin types was born.

The full line was launched in 2013. It is a sophisticated, different kind of skincare, based on a scientific and medical approach and in touch with nature! We have dedicated countless hours to perfecting the texture of our products. They absorb instantly and never leave a sticky layer on the skin. Soft, silky and smooth – this is how your skin will feel.

What makes D´DIFFERENCE products special?

“As a doctor and as a woman, I have a strong desire to help others. Skincare, although considered a part of the beauty world, does so much more than make us groomed and confident. With the right product and right use, there is the possibility to change the way our skin behaves and looks.”

Ruth Oltjer, founder of D`DIFFERENCE

• We use cold mixing method in production. Formulated at room temperature, all the vitamins and antioxidants of natural ingredients are preserved.
• We use the best and most innovative natural ingredients, in small molecular sizes when possible, to ensure deeper penetration and visible results.
• In the core of each of our products is the unique, patented HYDRESIA® emulsion, that delivers moisture gradually and provides a long-term effect.
• We do not use parabens, SLS, silicones, mineral oils, PEGs, synthetic colours.
• We love products that contain ingredients you understand and know. Ingredient overload and burdening products with non-beneficial substances is not our way. Maximum effect with minimum ingredients!
• We operate in accordance with ISO9001 and ISO14001 and Green Reliability requirements. All our products have passed microbiological Challenge tests and Safety Assessments, the line is also dermatologically tested.

What have our customers said:

„ After starting to use D’DIFFERENCE products regularly, my skin is in a much better condition and after so many years I can now have make-up free days. I am proud that we have a brand made in Estonia, that outshines so many of the world famous ones!“

„Having worked as a beautician for 18 years, I have seen and tried a significant amount of beauty products and I admit that due to that I approach the products pragmatically. I am very pleased to observe the development of Estonian cosmetics and I can say that D’DIFFERENCE offers a significant competition to world-class quality skincare brands!“

Our goals and achivements

For the last 18 months our team has been preparing the brand for international launch. Our strategy is to concentrate on a few countries, gather knowledge and build successful relationships for long-term business. While our online store delivers products throughout the EU, besides our home country, Germany will be the first country in Europe where our products will be sold. We have chosen different approaches for entering new markets – a distributor for Germany and an online sales channel for Canada. According to statistics, 38% of Canadians are engaged in online shopping and the number is growing.

A few weeks ago D’DIFFERENCE was part of a project called Northern Spirit that gathered Estonian fashion, design and beauty brands and presented a fashion showcase in one of the most respectable museums of Canada- the Royal Ontario Museum in Toronto. Besides that, an Estonian fashion and design showroom for local business contacts, media and bloggers was opened at Toronto Tartu College. It was a joint effort between Estonian-Canadians and Estonians to develop cultural ties between Estonia and Canada and for our design brands to get the first introduction into the Canadian market. During the week in Toronto we connected with local influencers and beauty bloggers, to whom we were able to personally introduce our concept. To keep the momentum going we plan to invest in online marketing and continue to build our online platform to offer both exceptional service for our customers as well as interesting content about skin, its behaviour and needs.

Interesting and positively challenging times are ahead. Being the most awarded Estonian beauty brand and very successful in Estonian retail field, we are now looking forward expanding to new countries. At the end of 2018, we will open a new factory with 4 times bigger production power than today. A modern building will combine a clean wide production area, a warehouse, a product development and quality control lab, office spaces, several conference and showrooms. Constant development and the challenges faced during the process, is the drive for our company. Combining nature’s treasures with scientific research and biotechnology is the essence of the D’DIFFERENCE brand.

You are welcome to read more about us on our website: ddifference.com
Find us on Facebook: ddifferencebrand
Find us on Instagram: ddifference_brand