Estiko’s sustainability audit helps brands strive towards sustainable packaging
As sustainability legislation tightens and consumer preferences are more impacted by sustainability, brands must also adapt and seek for solutions to minimise the environmental impact of their packaging. This is where cooperation between packaging suppliers such as Estiko and producers comes to play ensuring that environmental principles are considered from packaging design to production and consumption to drive circularity.
Estiko Packaging Solutions, the leading packaging supplier in Northern Europe has introduced sustainability audit service helping brands to navigate in sustainability options together with packaging experts. The audit gives brands data-driven facts about environmental impacts of different packaging solutions and makes suggestions based on product’s specific needs.
Below we will explore the key benefits of sustainability audit to brands.
Considering packaging’s environmental impact at each phase
Assessing every aspect of packaging’s life cycle is the key to understanding the impact and actions needed to improve.
From the source of materials used to the production processes and transportation, the audit can identify areas of improvement and make suggestions based on product’s specific needs. The brands can also benefit from an accelerated shelf-life test to validate packaging’s functionality after switching to sustainable solutions. This helps brands to find the best sustainable solutions to their products that meet consumers expectation as well as match with upcoming regulation changes.
Meeting packaging objectives set by EU
As the latest European Commission’s proposal aims brands to join circular economy model and make all plastic reusable and recyclable by 2030, brands must rethink the role of their packaging already today to move at pace.
One of the main ways to meet EU’s packaging regulations is by switching to using only one type of materials – mono materials – such as PP, PE, or PET. Such mono solutions are way easier to be recycled in current recycling streams enabling repurposing the waste. However, the transition should not be done solely for sustainability credentials. This is why careful and case-by-case assessment is crucial to find the most suitable and functional solution to each product.
Being part of CEFLEX, the European value-chain collaboration aiming to make flexible packaging in Europe circular by 2025, Estiko also contributes to the initiative and follows the Design for a Circular Economy Guidelines.
Providing sustainability credentials to consumers
Adding a clear and straightforward claim or label on packaging creates a perfect opportunity for brands to demonstrate their actions and commitment to sustainability.
Being certified by ISCC, Estiko can leverage the use of renewable or post-consumer recycled (PCR) content use in packaging. In turn, brands can showcase their sustainability efforts by adding ISCC logos and claims on packaging. Backed by a credible third party, this creates transparency and traceability along the entire value chain helping to build credibility and trust in business relationships.
Furthermore, Estiko also has introduced its own sustainability logos that helps to emphasise the commitment to sustainability.
To meet your high sustainability ambitions, Estiko can offer sustainable material alternatives to almost all packaging types and categories. Together with your product’s specific needs and Estiko’s know-how, we can jointly create the packaging of tomorrow and lead the way to more circular economy.
For embedding circular principles to your packaging, get in touch with Estiko’s experts today at https://plastar.ee/en/contact/.
Estiko Packaging Solutions is the leading packaging manufacturer in Northern Europe specialising in supplying flexible packaging to food and non-food industries. Being a trusted and valued partner in more than 30 markets, Estiko’s mission is to make a difference through innovation and sustainable packaging solutions.