Your PopUp Meal targets busy people in countries with high milk consumption

Your PopUp Meal, a scientifically designed liquid meal, targets people on the go who want to improve their eating habits. Developed in Estonia and produced in Belgium, the product provides around 25% of daily nutrients, including high-quality proteins, dietary fibre, vitamins, and minerals. No artificial preservatives, flavours, sweeteners or colours are used in this filling and nourishing, non-vegan product.

“Scientifically designed, Your PopUp Meal is a convenient, healthy and affordable, nutritionally-complete liquid meal made from ingredients of natural origin. It’s ideal for people on the go, and the perfect choice over snacks or sandwiches when there is no time for a hot meal – with a nutritional value that will serve anyone well, people working in the offices and elsewhere”, says Kaur Elviste, founder and CEO at Nutriful Estonia, the Estonia based company behind Your PopUp Meal.

Its scientific approach is based on 120 evidence-based scientific articles, published by leading scientists around the world, which were studied to develop and create the composition and technology of Your PopUp Meal.

Your PopUp Meal comes in handy, 310ml sized bottles with a black and white minimalistic design, and is ready-to-drink. Milk based, it is creamy and has a mild sweet taste. Your PopUp Meal provides an average of 20-40% of the daily nutritional requirements per nutrient per serving, so it’s a great source of protein, fibre, vitamins and minerals etc.

The main ingredients of Your PopUp Meal are well-known and widespread including milk, maltodextrin, cream, milk protein, and rapeseed oil, to only name a few. No artificial preservatives, sweeteners, or colours have been added.

Helping busy people keep a healthy diet

Your PopUp Meal is a complete meal designed specifically for breakfast, while also a good fit for lunch, or even after a workout. “Missing breakfast is almost like a hostility against your own body and mind, with Your PopUp Meal we aim at providing a nutritious solution for your mornings. Typically, when during the day there is no healthy choice for those ‘I need food now!’ moments, people tend to overeat closer to the evening when being hungry over the day. That is not a healthy diet. Your PopUp Meal works as a great choice during these moments throughout the day by providing a healthy alternative.” says Elviste.

Sadly, this type of skipped-meal behaviour can lead to deteriorated mental and physical capabilities, and subsequently to health issues that, if widespread, could start affecting the wider population. “Thus with Your PopUp Meal, we have created a new food product category – ‘a skipped-meal replacement’”, adds Elviste with a smile.

Elviste comments that nutritious, healthy foods are not only restricted to so-called superfoods or organic produce: food ingredients rich in necessary essential nutrients, which are balanced to the food’s purpose and are safe, without any fancy “hocus-pocus” are sufficient. This is exactly why the Your PopUp Meal team has joined forces with science and scientists: “With a lot of the food on offer today, you never know if what you’re eating just looks healthy or is actually healthy. We wanted to make sure our product was healthy and safe by nature, which is why we included scientists to support our mission.”

While it’s not the only product of its kind in the world, Your PopUp Meal is one of the very few, which is non-vegan because of its milk content.

Your PopUp Meal has been developed in cooperation with the nutritional scientists at the Bio-Competence Centre of Healthy Dairy Products LLC (BioCC) in Estonia to ensure an evidence-based approach to everything they do.

A smart food for smart people

“We like to say that a smart food is healthy, based on science, and is convenient, affordable and comes with zero food waste. Likewise, a smart person never skips a meal, is relatively knowledgeable about their nutritional needs, and knows the difference between evidence based science and food-hype. Your PopUp Meal stands at the meeting point of these two beliefs, and helps make sense of nutrition while providing busy people with rich nutritional value in a compact bottle”, says Elviste.

“In developing Your PopUp Meal, we plan on focusing on value-added activities like product development and marketing, meaning that we will outsource production to locations with clear customer demand, which also lets us reduce transportation costs while not sacrificing product quality,” concludes Elviste.

For further information:
Kaur Elviste
Founder and CEO
Nutriful Estonia Ltd (Your PopUp Meal)
M: +372 5028209
www.popupmeal.eu