ROI in digital marketing campaigns
Investing in marketing without understanding its return is like sailing without a compass. This webinar will offer a deep dive into measuring and understanding the ROI (return on investment) of various marketing strategies, helping businesses allocate resources more effectively.
Grasping the ROI of digital marketing campaigns can not only justify marketing expenses but also guide future investment in strategies that yield the highest returns.
Who is this webinar for?
Marketing managers, digital strategists, ecommerce managers, digital marketing specialists, business owners concerned about optimizing the ROI on their digital marketing spend.
TIME AND PLACE
13th March 2024 at 10:00 -11:00 at Teams
The key concepts we will share are going to cover some important aspects related to the measurement and therefore the planning of the digital campaigns:
- Setting Realistic Expectations
- Defining Clear Objectives
- Selecting the Right KPIs
- Attribution Modeling
- Budget Allocation
- Testing and Optimization
- Data Analytics and Tools
- Calculating ROI
- Benchmarking and Industry Standards
partner
Mind The Gap is an international consulting firm specializing in strategic digital marketing. We help businesses navigate the evolving digital landscape and bridge the gap between their current state and desired future growth via actionable strategies and measurable results. We combine a high level of expertise with international perspectives and experiences to deliver long-term results. Our team of 19 senior specialists from 11 countries has between 15 to 20+ years of experience in digital marketing. https://mindthegap.consulting/
