1. Homepage
  2. Store
  3. Sündmused
  4. Courses
  5. Workshop: How to grow brand ambassadors?
22.04.2022
Zoom

Workshop: How to grow brand ambassadors?

Recently, more and more people are talking about brand ambassadors. If you don't have brand ambassadors yet, but would like to use them to market your business more successfully, then this workshop is for you!

How to stand out among other fierce job offers? How to attract new employees with the necessary skills and mindset? What to take over from luxury brand marketing regarding brand ambassadors?

These and many other questions will be answered in a workshop conducted by Dr. Klaus Heine. Klaus has collaborated with world-famous brands and is passionate to pass on his extensive know-how of fashion brands to support the growth and development of other fields.

TIME AND PLACE
22nd of April 2022 from 10 AM to 1 PM at Zoom

WORKING LANGUAGE
English


In this workshop you'll get:

  • an overview of who is a brand ambassador and the different types of internal brand ambassadors;
  • hear about the benefits of developing in-house brand ambassadors and a practical framework for doing so;
  • many examples from brands both in Estonia and abroad who have been successful in shaping brand ambassadors.

SPEAKER

Dr. Klaus Heine, trainer and consultant
Klaus works as a marketing professor at the Emlyon Business School in Shanghai and Paris, helping entrepreneurs build high-end, high-end brands. He has collaborated with many top brands, from Hermès, Dior, Louis Vuitton, Montblanc to specialized brands such as Bollinger, Breguet, Gaggenau, etc. His main interests are creating meaning, giving soul and personality to the brand. He has also published a practical book on the subject.


References from previous workshop participants:

"Klaus's trainings are very concise, engaging and illustrated with real-life examples. He is a practitioner in his field who adds irreplaceable added value to the training. Fresh thoughts and ideas come from every training!" Hanna Korsar, designer

"A very meaningful and voluminous workshop - the topics are big and Klaus doesn't downplay them, but gives specific instructions on how to divide a big topic into amps and succeed!" Tiina-Katrina Kaber, founder of EnterTraining OÜ

"In his workshops, Klaus talks about an abstract topic like a brand in a very understandable and logical way, setting aside examples and making participants think actively. I am already looking forward to the next training." Kadri Arrak, POSITIUM Marketing Manager

"One great, bright and concise presentation over time. Thank you, Dr. Klaus Heine." Katrin Vernik, long-term marketing manager of A. Le Coq

"Very practical and easy-to-use tools that we will definitely use in our daily work. Inspirational examples from around the world. Thank you! ” Berit Roos, developer of an eco-brand
 

0